In my role as a biographer, you can take the path to another and so on and so forth lead. You can literally be a snowball effect and lead you to other sources and other people have to tell a story, but never had the time or inclination to have begun. Write a story about life often includes details of different jobs may have had someone with companies that deal went sour, which has managed the ups and downs of business and other organizations were involved. E 'is the chain's organic growth of the hurdy-hard or famine world of freelance writer possible.
Some time ago I wrote an editorial for a small electric car company in a provincial town. Rather than drafting an editorial. The seller was a modest man who worked hard, the reputation of an outstanding professional in his area and brought many people together for his successful tour of training andtraining course in-house. It was just a decent guy who has shared his success with his colleagues.
I managed to convey all this in the book except points on its activities. In the publication, called me to tell me that he had received an extraordinary response to articles and thank me for my work. I thought no more of this and spent several months. I was in the office of another company entirely independent and there was on the wall of a hallframed copy of my article on the small city car electrician.
Upon request, I learned that the car was insured electrician several hundred copies of this article, she was out and laminated to each company or business relationships, and each had sent in its database.
"But why is it hanging on the wall," I asked. "It 's just the best example of cross-marketing that I've ever met, and I would remind my colleagues in mind that think outside the box, not just aSlogan for the marketing team. "
It was just a 800 word article, but in the way it was a very brief biography of the auto electrician and his business.
The next question is obvious: "How come you do not have an article about your business on the wall."
What happened was one of 300 pages, hardcover, sewn and bound, glossy book on the history of his company. And he had made just as the light automatically sent a copy to each data and interacted with eachpotential customers who came through the door. Since then I saw the book in the reception lobby and waiting rooms of other companies, as well as magazines and others.
The people refuse a brochure or pamphlet, often without reading the content. But there's something almost sinful to throw away a book, well presented and therefore tend to sit around for a long period of time. Their durability is far beyond any other form of printed marketingMaterial.
If you are a fan, freelance copywriter and ghostwriter field workers in a letter, add your company to the biography of the toolbox. In these tough economic times, a well-written and elegantly presented, biography competing company can raise a business on his own and set a new benchmark for the image.
Why am I, this information, the more and more companies are catching up with the concept and do something about it, most other companies follow suit and that means more work forall of us. And there are companies and businesses. I was recently contacted by the organization Heart Foundation to write a biography. I think the playing field is wide open, multi-year marketing of this kind, only the ball and run with it.
0 ความคิดเห็น:
แสดงความคิดเห็น